Become a Certified Landing Page Expert

Welcome to the Landing Page Academy. You’re about to learn everything there is to know about building and publishing landing pages. These 30+ lessons are more than enough to get your marketing efforts started on a good note.

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Chapter 1: An Intro to Landing Pages in Marketing

In this module, you’ll find entry-level knowledge about landing pages in general. It’s classic theory before practice, but a short one – just to learn what you need to learn and move on to actual landing page building.

What is a landing page and how is it different from a website?

Why and when do you need landing pages?

5 key elements of a landing page

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Chapter 2: Building a Landing Page

This chapter is fully focused on building your landing page up to the point where it's ready to publish. Check out the lessons to find out everything you need to know about the whole process of landing page building.

How to find the right landing page builder?

What is the Target Audience of Your Landing Page?

What Do You Need to Start Building Landing Pages?

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Finding an Outstanding Template

Writing a Convincing Copy

Designing a Landing Page

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Building a High-converting Form

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Chapter 3: Publishing a Landing Page

Having a landing page built doesn’t mean that your job is done. To successfully use your landing page in a marketing campaign, the world has to see it first – but before that happens, there are a few things you need to take care of.

Setting up integrations

Adding Your Own Domain to a Landing Page

Publishing a landing page

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Getting Traffic

Optimizing your landing page after publication

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Chapter 4: Landing Page Optimization

In this Chapter we share ideas for making your landing pages more effective. More conversions, lower bounce rate, faster page speed – we've got you covered on this (and more)!

You've published your landing page. Now what?

Tracking Results and Making Assumptions

Checking and Improving the Page Speed

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Making Landing Pages Lighter and Better-looking

Make the Copy on Your Landing Page More Effective

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How to Make the Most Out of A/B Testing?

Tracking and Analyzing Visitors' Behavior

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Chapter 5: Making Use of a Landing Page

Getting traffic, scaling your pages, nurturing leads – you can find all that and more in this Chapter. Make working with landing pages a bit easier and use them to your advantage!

Driving Traffic to Your Landing Page

Duplicating Landing Pages and How You Can Benefit From It

Scaling Landing Pages and Reusing Sections

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Lead Nurturing Guide – Take Care of Your Leads

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Chapter 6: Landing Pages and Advertising

will be available in:

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How to find the right landing page builder?

What is the target of your landing page?

What do you need to start building?

Finding an outstanding template

Designing a landing page

Writing convincing copy

Chapter 6: Landing Pages and Advertising

will be available in:

Days
Hours
Minutes
Seconds

Finish the Course, Get a Certificate!

Read all the lessons carefully and take the test – it will check your newly acquired knowledge about the essential aspects of landing pages. After passing it, you’ll be rewarded with a Landing Page Academy Certificate!

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Landing Page Academy grows with each new lesson. Don’t miss out on the new lessons, fill out the form and get notified about upcoming modules.