Chapter 1: An Intro to Landing Pages in Marketing

In this module, you’ll find entry-level knowledge about landing pages in general. It’s classic theory before practice, but a short one – just to learn what you need to learn and move on to actual landing page building.

Chapter 2: Building a Landing Page

This chapter is fully focused on building your landing page up to the point where it's ready to publish. Check out the lessons to find out everything you need to know about the whole process of landing page building.

Chapter 3: Publishing a Landing Page

Having a landing page built doesn’t mean that your job is done. To successfully use your landing page in a marketing campaign, the world has to see it first – but before that happens, there are a few things you need to take care of.

Chapter 4: Landing Page Optimization

In this Chapter we share ideas for making your landing pages more effective. More conversions, lower bounce rate, faster page speed – we've got you covered on this (and more)!

Chapter 5: Making Use of a Landing Page

Getting traffic, scaling your pages, nurturing leads – you can find all that and more in this Chapter. Make working with landing pages a bit easier and use them to your advantage!

Chapter 6: Landing Pages and Advertising

The final chapter is filled with advertising tips for those who wonder how to make use of landing pages while advertising on various platforms. Make some noise with Google Ads, Facebook Ads, advertise on YouTube or LinkedIn – each of these work great with landing pages!

Finish the Course, Get a Certificate!

Read all the lessons carefully and take the test – it will check your newly acquired knowledge about the essential aspects of landing pages. After passing it, you’ll be rewarded with a Landing Page Academy Certificate!

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