Landing Page Academy » Chapter 3: Publishing a Landing Page » Lesson 2/5
Some landing page builders offer their domain for publishing landing pages, but they are called “test domains” for a reason. If you seriously want to storm the market with your landing page, a dedicated domain should be a bare minimum. Today, I’m going to show you why having your own domain for a landing page is crucial and how to set one up.
People tend to identify domain names and hosting, but the truth is, they’re very different. While the domain works “on the surface” in favor of your company’s credibility and recognizability, hosting is where the websites are stored. I use the word “websites”, not “landing pages” on purpose: if you use a landing page builder, it most likely offers its own hosting, which means you’d only need a domain name.
Domain names help build credibility of the brand, they can be memorable (unlike test domains, which usually look like weird strings of characters), and they let you spread your wings and name your landing pages in a fun, offer-related way.
The answer is pretty obvious. Remember to use domain names as a way to improve your brand recognition.
That’s not the end of good reasons for having your own domain. Since landing page traffic usually comes from paid advertising, you should be aware that advertising platforms (such as Google Ads or Facebook Ads) score original domain names higher. Also, while using a test domain (which is being used by hundreds or thousands of other companies), you risk being flagged by advertising platforms. Sometimes, when someone uses a test domain for shady businesses, Facebook or Google may mark the whole domain as untrustworthy, which may damage your ads.
Let’s try it on an example: if your company sells car parts, what would you rather have people type in to visit your landing page:
testdomain.com/nd5s6uC2ab or
carpartsonline.com
To do so, you’ll need your domain, a subdomain, and access to a landing page builder of your choice. First, head on to the “domains” tab and hit the “add domain” button. The interface will probably look different in your case if you’re not using Landingi, but the process should at least be similar.
Now, type in your domain name, add subdomain and/or www subdomain. The next step would be setting up DNS records, then – after verification – your domain should be up and running. Be aware that the verification process may take up to a few hours, so don’t expect to use the newly-added domain right away.
With a successfully added domain, you may assign it to your landing page. That’s it!
Let us know what you think about Landing Page Academy, and we’ll send you a handy Landing Page Checklist in return. The checklist will help you make sure your landing page is ready to rock!
DOWNLOAD
FREE PDF
1. Simply speaking, the domain name is an address people type in their browsers to visit your landing page.
2. You can use your own domain to increase credibility of your company.
3. Your own domain name will also help you in advertising – you’ll get a higher score from advertising platforms.
You're only one step away from learning how to publish your landing page and what comes after. This is the topic of the next lesson – hit the button below and keep learning!
