Tracking and Analyzing Visitors' Behavior

The way visitors behave on landing pages is an unending source of information. How many of them fill out a form? Which elements do they click on most eagerly? Which elements cause them to stay a bit longer on your page, and which repent them?

Those are the questions you actually can get answers to. Today we're going to talk about Landingi's own internal analytics tool called EventTracker and how to track user behavior on landing pages.

Analiza zachowania użytkowników strony internetowej

What is EventTracker?

EventTracker is an internal Landingi tool that collects data on all events (micro conversions) taking place on your landing page. Data is gathered automatically and is accessible right from your Dashboard.

Types of heat maps

How do you set it up?

All you need to do is enable EventTracker in your account. Tracking landing page events with EventTracker is done automatically, eliminating the need for any configuration or code installation. Events data is visible on your landing page Dashboard immediately after they occur.

Which micro-conversions can you track with EventTracker?

Image Image Image Image


Interaction with buttons, images and icons


Form initiation, successful submission and errors


Starting a video and watching a video in its entirety


Lead data for each form separately


Four scroll depths – 25%, 50%, 75%, 90%


Purchase completed via a PayPal, Stripe or PayU button


Triggering and displaying a lightbox on a page

EventTracker is constantly being developed. New features are added every few weeks; soon it will be possible to integrate EventTracker with Google Analytics 4. You can learn more from the EventTracker roadmap.

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1. Use analytic tools to find out which landing page elements best attract your audience.

2. Once the landing page is published, track user behavior and monitor page performance with EventTracker.

3. Adjust and optimize individual elements based on the collected data to maximize results.

Driving Traffic to Your Landing Page

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What's next?

This lesson marks the end of Chapter 4. Next chapter is all about making use of a landing page and we will start with driving traffic. Shall we?