Landing Page Academy » Chapter 3: Publishing a Landing Page » Lesson 1/5
Welcome back to Chapter 3 of the Landing Page Academy. The previous module was all about building a landing page. Now we’re about to make it ready for publication. And the first step to do so is integrating a landing page with some third-party apps. What’s so great about it? Let’s begin with that.
There are plenty of integration types available for landing pages: you can use them to track and analyze your landing page data, you can also send marketing e-mails automatically to acquired leads. And while we’re at it: there’s plenty of integrations that let you score leads, split them into categories, and manage them in many diverse ways. See the full list below:
Sending e-mails manually can work… for a day or two. After that you’d be dying to get a helping hand with that – and that’s precisely what e-mail integrations do: help you in fulfilling your e-mail duty.
Integrating your landing page with an e-mail marketing tool, such as MailChimp, Drip, GetResponse, or any other means you can plan e-mail campaigns and correlate them with lead generation. Each lead you acquire will receive an e-mail, but that’s just the start. You will be able to plan and automate the entire process, whether it’s a single email or a complex sequence of messages. Doing it once is much, much faster than going through the motions manually every time you get a new lead.
Customer Relationship Management software is a vital part of running a company and having a CRM tool is crucial in some cases, especially when you have the pleasure of dealing with a lot of customers.
Integrating landing pages with CRM tools lets you divide leads into categories and add each of them to a different marketing funnel. Lead synchronization, scoring, verification, and organizing – all of this is possible with a proper CRM or sales tool, and the integration automates the whole thing.
Improving your landing pages has no end. Adding a chat widget seems logical if you predict users may have some questions during the visit on your landing page. Also, if your goal is to contact potential customers directly, adding a callback widget to the page is a great idea to make visitors reach out to you.
Statistics are essential for constant improvement, so it would be a waste to not include some analytics into your landing pages. Most landing page builders offer some kind of statistics, but they’re usually really simple, giving you no more information than a number of conversions.
Integrate your landing page with Google Analytics, Facebook Pixel, or Mixpanel to make sure you’re going in the right direction with the changes you make on a landing page. Or check if your builder offers a more complex, built-in analytics tool.
The idea of a landing page is to make a website that is goal-oriented and simple. That’s why all the integrations are used to make working with landing pages much easier. For example: you can sell your products directly on a landing page, but you’ll need a payment gateway integration (PayPal, Stripe or others) to do so. It grants your visitors an easy way to get your stuff – they only need to click the button, type in their credentials and that’s it! The payment gateway will proceed with the order and send you a notification about it.
If you’re used to WordPress, you can integrate some landing page builders with it, which will make publishing landing pages on WordPress possible with just one click. Or, if you’re eager to create your own integrations with almost anything, try integrating your landing pages with Zapier.
The possibilities offered by integrations are almost endless. Do not underestimate their potential and pay close attention to what integrations your landing page builder offers, especially if you are already a user of some other marketing tools.
Enabling the desired integration may look different in various landing page builders. Usually, there’s an “integrations” tab available while editing a specific element. For example – you can integrate forms with e-mail marketing tools, so you need to set this particular integration in the form settings.
Sometimes integrating your landing pages with third-party apps will require adding a script, but fear not! In such cases, your builder’s help center should be, well, helpful.
Let us know what you think about Landing Page Academy, and we’ll send you a handy Landing Page Checklist in return. The checklist will help you make sure your landing page is ready to rock!
1. Integrations are essential for increasing the efficiency of your landing pages and for saving precious time.
2. Don’t hesitate to use them whenever you need – some of them are free, which is even better.
3. You can set different integrations for different landing pages.
4. In case of any issues, read the help center of your landing page builder, where integrations should be thoroughly described.
The next lesson will be all about publishing a landing page under your own domain. We'll explain why it's much better than using test domains available in the landing page builder.