Launching a campaign is not the end of the road to success. The next step is to measure its effectiveness, and there are tools that can help you with that.With the use of analytics tools like Google Analytics, Piwik PRO, or Yandex Metrica, you’ll be able to see how your page performs, and also track your leads and conversions. Information about visitors’ interaction with your page will show you what is working and what needs to be improved in your campaign and on your page. This will allow you to take the performance of your campaign to the next level.
Having a successful campaign in Google without checking its performance is very difficult, so you should know how to use Google Analytics.
The software has tons of useful metrics such as:
And a lot more.
Flow visualization shows you the journey that users go through on your pages, letting you focus on the weak points in the process.
Stay tuned The next lesson is going to be quite exciting. You are going to learn how to find out what actually attracts your clients!
