'Success in digital marketing'

Lesson 6:

What attracts your and only your clients?

The previous lesson focused on measuring the results of your campaign. Today, you will discover something exciting :) how to know what attracts your clients?

Your clients are a unique group of people, and your approach should reflect that. What does it mean? It’s about finding out what factors attract the exact persona selected for this exact product, this exact need, this exact landing page. How can you find out?

• Buttons – the color, size, or interaction of a button, positioning ...
• Forms – the copy of certain fields, removing or modifying the optional ones; color, size, positioning ...
• Visuals/images – size, positioning, frame … content, and context of the image
• Copy – the font, size, length, breaking the copy down to smaller pieces of content (testing different value propositions and benefits) …
• Navigation – sections can be reduced or expanded in order to understand whether users prefer simplified or expanded amounts of content.
• Structure – the distribution of elements or sections of a landing page can be modified or even changed to prioritize certain content over others.

How long should the testing take? It depends on the traffic on your landing page – it can take from a few days to several weeks.

Once you know exactly what attracts your clients, you’re on the way to increase conversions even more. And this is exactly what we wish for you to happen

By using A/B testing

An A/B test is an experiment where you compare two different published versions of a landing page differing by only one element. The purpose of the test is to find out the variation of the landing page that converts better.

What elements can you change to test on your landing page?

Want to know how to plan and perform A/B testing?

Visit our Complete Guide:

A/B Testing Step by Step

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