Landing page brief EN

Every campaign needs a plan

Ask yourself those questions to set everything up before you start designing your landing page

Landing page campaign brief

Once building a landing page %for your {{purpose}}|| % you need to remember that

Main action on the landing page

What's a user supposed to do?

Send information - fill out a form

Buy a product or service - purchase button

Redirection to other page - button

Most valuable features of your offer

Enter the 3 most important value proposition for a potential customer, eg. free shipment, discount, special offer etc.

Sources of information

Where you will find texts and graphics to use on the landing page?

Landing page content

Describe what items you want to put on your landing page, for example: form, video, etc.

Your company's website

What is your company's website address? Will you use the domain to publish your landing pages?

Visual consistency

Do you want your landing page to be visually similar to your website?

Yes

No

Social proof

Do you have some recognizable companies (brands) in your client list? You can use their logos to build customers trust in your company. Write down few examples.

Colour palette, inspiration, examples

Describe the style and give some design guidelines. Select colors, you can also add links to websites that you like, as inspiration.

Target audience

Describe the audience that will be targeted with your landing page.

Traffic source

Google Ads

No

Yes

Facebook Ads

No

Yes

Other advertising networks

No

Yes

RTB

No

Yes

Mailing/Newsletter

No

Yes

Homepage

No

Yes

SMS

No

Yes

Marketing automation

No

Yes

Additional information

If you have any additional ideas coming up to your mind, write them down.

Confirm your Landingi account email address

E-mail address