Become a Certified Landing Page Expert

Become a Certified Landing Page Expert

Take the test, check your knowledge, and get a certificate for completing the Basic Level of the Landing Page Academy.

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1. Which goals can a landing page fulfill?

Sale of a product or service

Event sign-up

Recruitment

E-book distribution

Online course sign-up or webinar sign-up

All of the above

2. How many external links should a landing page have for maximum effectiveness?

The fewer, the better, and the ideal situation is zero external links

1-3 links will be fine

4-6 to make sure that each social media platform of the company is mentioned

7 or more, for SEO purposes

The number of external links has no influence on the conversion rate of a landing page

3. What is a message match?

Matching the contents of a landing page to an offered product

Matching the copy of an ad to the copy on the landing page

Matching website copy to a landing page’s headline

Matching landing page copy to the images

4. What is a marketing funnel?

A method of sending ads to interested people

A marketing model based on landing pages

The connection between at least two elements of a marketing campaign, leading the visitor to a certain goal

5. How many offers should you present on a single landing page?

Just one, to draw potential customer’s full attention

Two or three, to present the alternatives and broaden the offer

Four or more, to create the full catalogue on a landing page

6. Is testing a published landing page a good idea?

Yes, each change made to a landing page results in a better conversion

Yes, but only via A/B/x tests to compare versions

No, once published, a landing page should not be edited due to SEO reasons

7. While selling a product or service on a landing page, should you focus on features or benefits?

Features – it’s numbers that sell products

Benefits – show people what they’ll get after purchase

8. What is a Call to Action (CTA)?

A button that redirects to a product

An opt-in form

A piece of copy that should convince the user to convert

9. What is a buyer persona?

A user who converts on your landing page

A fictional character created to represent a perfect customer

Loyal customers of your brand

A group of model customers

10. What are the elements of a perfect landing page template?

Editable form

Designer’s watermark

Visible and contrasting buttons

Fixed sections

Mobile-friendliness

All of the above

A, C and E

B, C and D

11. Which of the following should not be present on a landing page?

List of benefits

Headline

Testimonial section

Navigation

12. When does a primary conversion happen?

When a new visitor enters the landing page

When a customer places an order for the first time in your online shop

When a visitor is familiar with the product and is ready to buy it

When a user is looking for an offer similar to yours

13. Should landing pages be SEO optimized?

No, because landing pages are meant only for short campaigns

Yes, SEO optimization won’t hurt any landing page

No, usually the amount of content on a landing page is too little to matter in terms of SEO

Yes, but only if there’s no pictures on them

14. How should you run A/B tests?

No more than two variants at a time – more might hurt conversion

You can run more than two variants, but they need to be shown to the same number of people

An A/B test shouldn’t be running for more than 7 days