Become a Certified Landing Page Expert

Become a Certified Landing Page Expert

Take the test, check your knowledge and get a certificate for completing the first Chapter of the Landing Page Academy.

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1. Which goals can a landing page fulfil?

Sale of a product or service

Event sign up

Recruitment

E-book distribution

Online course sign up or webinar sign up

All of the above

2. How many external links should a landing page have for maximum effectiveness?

The less, the better, and the ideal situation is zero external links

1-3 links will be fine

4-6 to make sure that each social media platform of the company is mentioned

7 or more, for SEO purposes

The number of external links has no influence on the conversion rate of a landing page

3. What is a message match?

Matching the contents of a landing page to an offered product

Matching the copy of an ad with the copy on the landing page

Matching website copy to a landing page’s headline

Matching landing page copy to the images

4. What is a marketing funnel?

A method of sending ads to interested people

A marketing model based on landing pages

The connection between at least two elements of a marketing campaign, leading the visitor to a certain goal

5. How many offers should you present on a single landing page?

Just one, to draw potential customer’s full attention

Two or three, to present the alternatives and broaden the offer

Four or more, to create the full catalogue on a landing page

6. Should you include a contact form on a landing page?

Yes, each opportunity to make contact is worth it

Only, if that’s the purpose of a landing page

No, landing pages are all about selling directly.

7. While selling a product or service on a landing page, should you focus on features or benefits?

Features – it’s numbers that sell products

Benefits – show people what they’ll get after purchase

8. What is a Call to Action (CTA)?

A button that redirects to a product

An opt-in form

A piece of copy that should convince the user to convert