How to create content for your landing page?

Read the following text to prepare content that your landing page should contain

Section No.1

Opening section

Landing page header - opening section with the subtitle of the offer.

• CTA: Main Action Button
• CTA: Additional Action Button

Section No.2

Subject of the offer

At this point, make sure to present the main assumptions of the offer on the landing page. This is the place where the visitor will decide for the first time wether he or she will use the offer or leave the landing page.

• CTA: Action at the end of Section 2
• Italics can be used to mark comments for a graphic designer, e.g. "present this fragment in the form of a tile with icons".

Section No.3

What problems do you solve?

Focus here on the needs and problems of your potential customer. The better you define the needs or expectations of your customer, the more you will attract his attention. This is the next step in which the visitor will make further decisions about using your offer.

• CTA: Action at the end of Section 3
  

Section No.4

Benefits

Why should the visitor use your offer? How it differs from other offers on the market? This is a place where you can gain a lot of attention, so you should avoid the general terms like "Best offer" etc. Present concrete benefits so the visitor can make a quick decision.

• CTA: Action at the end of Section 4
  

Section No.5

Social evidence of equity

Social proof of equity is a confirmation that there are customers who have already used your offer. These can be recommendations, testimonials or an example (case study) of using your offer on the market. This place will allow you to gain trust and convince the visitor to the offer, because there are other satisfied customers on the market.

• CTA: Action at the end of Section 5
  

Section No.6

Form

Completion and short summary with an invitation to complete the form. Select what the visitor will receive in return for completing the form and what will happen after completing it.

• Form fields: First name and last name, E-mail, Telephone, Optional other fields on the form
• CTA: Send / Download / Order / Make an appointment etc.
• In addition, you will need marketing consents (which are placed before the CTA in the form) and Privacy Policy.

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TYP – Thank You Page

Here you can write the content presented to the visitor after he or she completed the form on the landing page. In addition, mark what is happening on your side. Optionally, you can add invite buttons to your site or social media here.

Landing Page Autoresponder

The landing page autoresponder is the message you want to send to the person who filled out the form on your landing page. You can confirm that the application was received by you and indicate what will happen soon.

POP UP Autoresponder

The POPUP autoresponder is the message you want to send to the person who filled out the form on your popup. You can confirm that the application was received by you and indicate what will happen soon. If you use the popup as a subscription to the newsletter or download additional material, this is the place for information for the recipient.

SEO

• Title: of your landing page that is displayed in Google search engine. You have max. 65 characters with spaces.
• Description: of your landing, which is also displayed in Google search engine. For description, the recommended text length is 160-300 characters.

Banners

• Display: Ad content for the Display Banner Set
  

[CTA: XXX]

• Remarketing: Ad content for the Remarketing banner set
  

[CTA: XXX]

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