Now that you’ve seen how others have used landing pages in their marketing campaigns, it’s time to set up a campaign of your own.
Simply having a landing page won’t bring you traffic, you need to get visitors there. How?
You will need a promotional campaign in one or multiple channels. For e-commerce purposes, it’s hard to find a better channel than Facebook.
It has tons of active users so you can reach a lot of potential customers. Another great thing about this advertising channel is that you can target your audience very accurately by demographic, geographic location, interests, behavior, product preferences, etc.
Just like with a landing page, you set an objective, and the Facebook Ad Manager adjusts your configuration steps to suit a particular goal.
On top of that, Facebook has an interesting feature called Pixel, which gives you more information about the user activity on your page. This will be very helpful in remarketing activities later on.
If you haven’t tried advertising on Facebook because you don’t know where to start, we’ve got you covered.
