'Success in e-commerce'
Lesson 6:
What attracts your clients?
Previously, we took a look at Google Analytics. Today, we will move on to what attracts your clients.
It’s a unique group of people, and your approach should reflect that. What does it mean? It’s about finding out what factors attract the exact persona selected for this exact product, this exact need, this exact landing page. How can you find out?
How long should the testing take? It depends on the traffic on your landing page – it can take from a few days to several weeks.
Once you know exactly what attracts your customers, you’re on the way to increase conversions even more. And this is exactly what we wish for you to happen :)
By using A/B testing
An A/B test is an experiment where you compare two different published versions of a landing page differing by only one element. The purpose of the test is to find out the variation of the landing page that converts better.
What elements can you change to test on your landing page?
How long should the testing take? It depends on the traffic on your landing page – it can take from a few days to several weeks.
Once you know exactly what attracts your customers, you’re on the way to increase conversions even more. And this is exactly what we wish for you to happen
Want to know how to plan and perform A/B testing?
Visit our Complete Guide:
Have a great read