Look for connections with Landingi - if main areas of customer's work are not related to landing pages, marketing or sales try to redirect conversation to this areas instead of his main pains. However, always look for ways to improve his life if possible for us. Call can go into feedback or education mode if necessary/ no related pains in client's life. If clients works in Sales, Marketing or with landing pages in general try to get really know what his daily life is, which areas require a lot of effort to achieve something.

Development calls should tell us if there are areas within customer life that could be addressed in Landingi additionally which are not considered by us at the moment.

If the client offers feedback or you will see any occasion to educate the customer about something he didn't know about, it will be of additional value.

The goal of the last questions is to verify if clients' problems are significant ones. They may feel it is an important issue, but it only seems so if they don't talk about it with others and don't see any consequences or struggles if not solved.