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Case Study

How Landingi Helped CottonBee To Grow Business

Reduce Bounce Rate, Improve Conversions

About The Client

About CottonBee

CottonBee is an online fabric printing house. The company’s customers may order printing of their projects or patterns in the catalog, on natural fabrics and cotton knit. CottonBee started operating in the Polish market in 2013, and it has expanded to Germany, the UK, and other European countries over time.

Problems And Needs

In 2019, CottonBee wanted to do research on how the users would behave if they made their shopping decision a bit easier. The company decided to analyse the user behavior on landing pages, where users may convert easily. At the same time, CottonBee felt like they needed to improve their content marketing and content distribution. The company decided to start using the Landingi platform to create landing pages.

CottonBee + Landingi = an efficient duo

What Exactly Has Been Done?

Working with Landingi made it possible to create a number of landing pages quickly (for example in different languages), share content and gather leads. One-click duplication reduced the time needed to launch campaigns on foreign markets by preparing different language versions quickly.

1

CottonBee created a series of landing pages, each one for a different purpose – offering visitors to import a project and printing their patterns on the fabric, ordering a free fabric sampler, just to name a few. The company’s marketing team redirected paid traffic to newly created pages and then ran A/B tests for even greater control on improving a conversion rate.

2

No matter how great a landing page is, it cannot get satisfying results without some traffic from advertising. CottonBee used Facebook Ads and Google Ads to promote their offer.

3

The Results

An exposed CTA, simple form, and consistent design were the highlights of the successful landing page. Other strengths of this page were its brevity (people didn’t waste time reading unnecessary stuff, but they could focus on the pages’ purpose) and simplicity of the form (for the same reason).

CottonBee has collected 1161 leads with over 50% conversion rate!

Create landing pages in Landingi,

and watch your e-commerce business grow!

Create landing pages in Landingi, and watch your e-commerce business grow!